The acquisition comes months after Greentube announced the takeover of Italian developer Capecod Solutions, which was made public last November. “Admiral Sport is a renowned and trusted Italian player and through this takeover we will double our market share, giving us a better foundation to develop our future activities in the country.”Īccording to the executive, Italy is “one of the most important” regulated markets for online gaming, and the company sees “a great potential” to further grow its business there “over the next few years.” 'We are thrilled to complete our second acquisition in Italy in a short space of time to further strengthen our position in the market,” said Ronald van den Brink, CCO at Greentube.

The deal will see the business expand its footprint in this established gambling market through synergies with the land-based sector. “Italy has long been a key market for Greentube and this latest acquisition is testament to the company's commitment to the market,” the company said in a statement. Read more here: #AdmiralYes #Italy #AdmiralSport /TXfNnlhGZR 🎊 We are molto entusiasti to welcome #AdmiralSportSRL as they join the #Greentube family and bolster our presence in the #ItalianMarket as our second Italian #acquisition in just a few months! 🤌

AdmiralYes will be the second B2C brand operated by Greentube in the country, with the Starvegas site being live since 2012. The takeover from NOVOMATIC Italia focuses the group’s activities in the country with all local online business now operated by Greentube, a press release explains. “With online continuing to grow strongly, under the umbrella of Greentube, Admiral Sport is best positioned to accelerate its business development and increase its market share.” 'Admiral Sport is a strong brand in the Italian market, both online and in retail, and we are very pleased with how the business has evolved over the years,” said Markus Buechele, CEO of NOVOMATIC Italia. Additionally, the company runs a retail network of more than 100 sports betting locations in the country. Admiral Sport offers a betting and casino site in Italy under the AdmiralYes brand, and has been operated by NOVOMATIC Italia since 2012. Greentube, the interactive division of gambling heavyweight NOVOMATIC, expects the deal to further cement its position in the market. Developer and supplier of iGaming solutions Greentube is bolstering its Italy presence through the acquisition of gaming operator Admiral Sport, the company announced on Thursday.

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